Paws for Hope
The extensive process of website redesign is currently underway for a distinguished animal welfare foundation situated in the scenic province of British Columbia, Canada. This ambitious endeavor seeks to revitalize the digital platform, infusing it with enhanced functionality, visually captivating design elements, and intuitive user interfaces.
Every year in BC, thousands of pets are received by community-based rescue organizations and shelters. These pets are abandoned or surrendered for various reasons
Improving the lives of pets in BC, Canada
The Problem
How Might We?
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How might we help social impact organizations express their value, and inspire people to take action in order to drive positive change?
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How might we encourage families in BC to foster pets and provide a loving home for them so we can reduce the number of animals in shelter?
Why Was A Redesign Needed?
The website was lacking in visual hierarchy and concise storytelling
Button shapes needed to align with the brand’s personality
ORIGINAL HOME PAGE
Typography
Company Overview
Combining animal welfare with social services, supporting families in need and acknowledging the bond between pets and their owners.
“We are unstoppable optimists working to ensure that no pet gets left behind.”
Interview Findings
User Persona
Revisions
The users provided the following feedback through testing. After which, the design was revised to better serve users’ wants and needs.
Usability Testing
3 users were asked to perform the 5 following tasks:
Final Prototype
Organize a public meet and greet.
Optimize all pages to respond to mobile.
Measure success by tracking the number of new applications received.
Key Takeaways
People would like to foster a pet if they knew more about the process and expectations.
Many people would foster or adopt if their residence allowed it.
Designing for web brings on its own set of challenges, such as scale and multi-column layouts. This is a frequently asked question?